Advantages of Posting to Niche Article Directories   by Joe Warnimont

in Marketing / Article Marketing    (submitted 2012-01-29)

The internet is full of article directories that provide valuable information about every possible niche topic you can come up with. Whether it is articles on how to start up your own business or the best dog breed to invest in, article directories provide a plethora of high-quality and usually interesting information. Not only that, but these sites allow an excellent medium for bloggers and businesses to gain exposure and backlinks by writing expert articles in a certain area. However, due to oversaturation of poorly written articles and the inception of Google Panda decreasing the search result power of many article directories, online marketers and frequent article posters are left scrambling for a place to put their articles in the spotlight. Although it is still very important to post on general article directories, many online marketers are finding it more useful to post on directories with a niche.

Whether it is a site focused solely on finance or the entertainment industry, these niche directories provide a new avenue for writers looking for even more exposure. Specifically, these interest-based websites provide various benefits:

Exposure: Niche article directories provide a strong amount of advertising power. Not only is it easier to become a featured author, due to less authors and articles being posted on these sites, but if you catch the eye of the site moderator, you may be asked to write more articles in that specific area. You will also see an increase in views because the people that come to the site are primarily interested in and searching for that particular niche, which will allow you to target market the people that are actually looking for your content.

Free Advertising: These sites are free, so it is the best kind of marketing, next to creating a social media page. It is typically very easy to create a profile, include photos and back links to your own site. If there is one thing that people should be looking for these days it is inexpensive or free marketing opportunities!

Less Competition: If there is one thing that stands out the most about niche article directories it is the smaller amount of writers, compared to the bigger more general directories. Just like in any business, going into a saturated market can be deadly. Find a niche and you just might have a chance.

The Visitors Are There For A Reason: This ties in with exposure, but it helps to reiterate. If a reader goes to a site that is focused on eating while you travel, well then they are probably interested in eating while they travel! When a visitor goes to a general article directory they have a much wider range of topics to choose from and they might not know exactly where they are going just yet. Or they have a completely different topic in mind and are going to go straight to it. When you post on such a general site you simply put up a billboard. When you put up a billboard, everyone sees it, however for most people it does not even register anything in their mind. However, when you put an advertisement for a video game you just created in a gamer magazine the conversion rate skyrockets. Why? Because the reader is already interested in video games. That is half the battle!

Links: Another great thing about niche article directories is that every author is able to provide a link directing the reader back to their site, providing more website viewers for you and potentially more revenue. These sites also often allow you to create a short biography, provide links to social networking sites and sometimes even a picture. All of these things will help you better market your website and shows why niche article directories are such a valuable tool.

About the Author

Joe Warnimont is a marketing specialist, writer, and film enthusiast. Joe is the creator of The Entertainment Scribe, a new niche article directory providing high-quality articles on anything from film reviews to video game help.