Business Ideas Africa: Brilliant Ideas From Security   by Christopher Kyalo

in Business    (submitted 2011-08-17)

Security is a major concern in the world today and Kenya and Africa is no exception to this worrying trend. We see all kinds of scary stories in the media every day which basically make most people feel very insecure and unsafe. Peace of mind becomes difficult for people with property of any value.

And so there is rather obvious that security products and services will continue to do well in Africa and Kenya for many years to come. However there are a number of obstacles that cause some businesses not to do well in security based businesses.

Topmost on the list has to be the cost. The big mistake many have made is to target only the high end market. There is nothing wrong with that except that in many cases you will already find big international names serving that market. This makes it extremely difficult for a new local upstart to compete. After all many in the high end of the market will be foreigners who prefer to stick with big international names that they already know, whatever the cost.

And so my advice is that if you have a business idea that will land you in the security industry you will have to be very careful about what you charge. In the book 101 Brilliant Business Ideas That Will Thrive in Kenya, there are some very unique business ideas targeted at this industry that have the potential of providing good profit margins while still remaining fairly affordable. One of the ways in which this is achieved is by making full use of technology and websites which many in the security business are yet to full exploit.

The other drawback that causes failure in this industry is the failure by many entrepreneurs to realize that the bottom line is that your service or product must be able to work every time in making the client feel a lot safer. What point is there in using a guard service where the security guard falls asleep shortly after the people they are supposed to protect have gone to sleep? Little wonder that many businesses of this kind have failed and continue to fail.

It is rather obvious that the future is in services and products that make use of technology to come up with something creative and effective. Something that makes the client feel much more secure and sleep soundly at night knowing that their life and property are fairly safe even as crime rates skyrocket.

About the Author

Get brilliant Business ideas that will work in Kenya and Africa from my best selling ebook 101 Brilliant Business Ideas that will thrive in Kenya. Download a FREE sample copy HERE.