Custom Landing Page Blueprints   by Ivan Andrianko

in Business / Sales    (submitted 2011-12-15)

Are you trying to create an effective custom landing page design, but can't seem to find some solid general information that does not deviate from the essentials?

Here is a checklist for things that your landing page design should feature. These articles should all be integrated into your site, to maximize your chances for a highly responsive demographic.

First, let's go over the very basics

• Your custom landing page should be clear and to-the-point

• Have bullets and paragraphs no larger than 1-2 sentences.

• Strong Call-to-Action

• Usage of highly visible slogans (Free this, 50% off that)

• Official looking certifications (for synthesis of authority and credibility)

All of the elements stated above are set standards of basic custom landing page , and overlooking them would be like constructing a house without a foundation.

To go more into depth into the last point, synthesis of authority and credibility, adding some of the following is a sure-fire way to give a more reliable look to your website, services or products.

Testimonials:

People like to see examples of others who have had success with your product, this is re-assuring, and distracts the readers off questioning your sales copy

Awards:

Mainly for prestige, but in many cases, awards are similar to testimonials, they are "proof" more or less, that your site is a better choice than one lacking the awards you feature

Logos:

If you have any kind of connections to, or have serviced figures of authority, put their logo on your site.

Consistency:

This one is very basic, but still often forgotten. Make sure that you are not unpredictable with your design, in conjunction with the rest of your website.

Stick to a theme, dodgy colors are unnerving and give off a questionable look, focusing attention on the validity of all your claims.

Boosting Time spent on your site:

Now, if you are hosting a "Reference landing page", your intention is to boost consumer interaction between your website.

Here are several tips on things you will want to add to your squeeze page to maximize the amount of time spent navigating through your sites features.

• Your email

• Secondary conversions (newsletters)

• RSS feed

• Registration for added benefits

• Interacting pages, and well-organized attention grabbers (News, blogs, etc)

• Some sort of loyalty program (ways to earn "points")

Keep in mind that the options given above are not recommended for a transactional custom landing page design. The main goal in that case would be to limit the amount of navigational options to narrow the user's decision to the purchase.

About the Author

Ivan Andrianko is an Expert in the field of Custom Landing Page design and Sales Video Production. Visit http://landingpagedesignshop.com/your-custom-landing-page to find out how you can increase conversions over night with the right designer working on your project.