How One's Habits May Endanger One's Marketing Endeavours   by Heather Hadden

in Marketing    (submitted 2011-05-31)

Placing your home onto the realty market is a major undertaking. Time and time again, however, home sellers simply make unfortunate faux pas end up costing them dearly. And who wants to lose their time and money these days? Not me, that’s for sure!

And thus, we decided to bring you a pageant of the most frequent mistakes people make, and illustrate how well-meant ideas may backfire. So now for what NOT to do when presenting your house…

Do You Want Your Buyers to Be Physically Allergic to Your House?
Days before you worked out when to put your house on the market, get hold of a large dog, two to four cats and ten pigeons. Set them free in the house and leave them inside abandoned for a day at least. This will prove to every visiting buyer that you are not afraid of animals.

As a means of adding to the overall atmosphere further still, have plants delivered that are just entering their blooming. Then, arrange them all around the house and in every room. To make sure that your hard work is noticed, let your kids blow the pollen onto the floors and chairs like that. The highest concentration of various pollens should be snowed around the entrance.

Once you have found and re-captured your sweet pet zoo and placed each animal into its own cage again, it is time to organize a poker party in your house. It is important to put “Smokers only” on your invitation, and don’t forget to invite the toilet water seller from from the other neighbourhood as a special guest. Dole out inexpensive cigars and cigarettes and ask the smokers to stay as far in from the windows as they can.

The day preceding the showing, refuse to feed your 50kg dog that your kids named Fizzy and leave him running freely in the yard. Even if you don’t smoke, burn a cigarette in the bathroom at least 30 minutes before the visitors are to show up and desert the remnants of the burning tobacco in an ashtray in the living room. Also, do not take out the trash under any circumstances if you are anticipating a buyer. Your visitors will want to have a genuine homey encounter.

The Morale of the Story
Follow our sophisticated methods and we promise that your attempts to attract any serious home-buyers will be fruitless. Find more constructive (and usually more serious) real estate pieces of info waiting for you on iLoveToronto. There, you can also be introduced to Parkdale Real Estate.

About the Author

Heather has been Toronto real estate professional for four years.