How To Capture You Conversions With a Custom Landing Page   by Ivan Andrianko

in Business / Presentation    (submitted 2011-12-15)

Intro

Do you know what it is that drives people to buy? Or why you need a custom landing page?

It seems to be just the other day when online business was in its infancy and when most businesses thought that an Internet presence is not only enough, but rather sophisticated. But technology has developed at the speed of the Ethernet and today a mere web presence is by far not sufficient.

In fact, in order to gain maximum benefit from online technology and to reach as many as possible potential clients, a holistic marketing strategy is necessary.

This implies the cohesive use of many different techniques and tactics. Using a custom landing page is just one of these techniques.

Online marketers endeavor to have some type of presence in numerous locations. This presence may take the form of banners, articles, reviews or even blog entries.

When the user follows the link, he should be directed to a page that will be relevant to the message contained in the original link.

Routing a user to the home page of a website is simply not good enough and will not motivate the user to browse until the relevant information is found.

Why a Custom Landing Page

One of the main advantages of lead capturing pages is that the content of the page can be modified according to the search criteria entered by the user.

It is even possible to modify the content according to several demographic factors, such as the source of the traffic.

This way, better quality leads are generated and users find information that seems to be aimed specifically at them.

It is difficult to determine the success and efficiency of the various pages of a website.

Improving Sales/Increasing Conversions

However, by measuring the traffic to all the various landing page's, it is easy to see a pattern emerging and to make decisions accordingly.

These statistics can be extremely helpful in the continuous tweaking of marketing strategies and the various methods used for advertising and promotional purposes.

There are many useful tools that can be used to easily create a great variety of custom landing pages. However, it is important to make a clear distinction between the ability to use a specific tool and the ability to create an effective message.

The Call-To-Action/ Main Money Shot

The message is more important than the tool, so it may be necessary to use two different sources when developing lead capturing pages.

There can be little doubt about the fact that well designed marketing strategies will produce much better results that hit and miss advertising efforts.

A custom landing page strategy is a very important part of an overall, integrated marketing plan and great care should be taken when designing these pages.

About the Author

Ivan Andrianko is an expert in the field of Custom landing page Design and Sales/squeeze Video production. To find out more on how to increase conversions and improve sales on your website, visit http://landingpagedesignshop.com