How does Email Marketing Turns to Be Annoying to Your Potential Customers   by Topi Kasep

in Marketing / Email Marketing    (submitted 2012-02-08)

You might have been "victimized" by devious and annoying spam attempts coming from troublesome emails. Your inbox perhaps had been filled with junk trying to catch your attention. Your privacy could have been possibly plagued by unknown sources just to sell some not-much needed software. Apparently, email marketing becomes a renowned phrase in the virtual world which created a negative effect to prospective customers instead of boosting their sales.

What is Email Marketing?

Email marketing is a significant form of direct marketing approach. It utilizes electronic mail as a medium of persuading current and potential customers to purchase a product or service.

How does Email Marketing make sense?

Email marketing itself is not appalling if applied at the right time, with the right content, in the right product, to the right customer. In fact, email is a good medium to attain customer engagement. While trying to build a brand's reputation and promote a product make sense in increasing sales, it should be noted that email marketing strategies should be applied with caution that would entail potential customers patronize their products.

How does Email Marketing turn off Potential Customers?

Unsolicited emails coming from a third party is obviously maddening. If the internet marketer considers potential buyers in their opt-in-mailing without permission, this usually annoys potential customers. Most individuals verify emails that provide the exact information about the sender. If the marketer dispatches email as an unknown sender, it would create an unpleasant impression on the client and the potential buyer may refuse to read its entirety.

It is an obvious stance that a lengthy content with a boring persuasive introduction will definitely turn off a potential customer as hype, jargon and fluff became common in email marketing.
Moreover, auto responders sometimes irritate potential buyers as they automatically pop up in the unread mailbox. Granted that they are sent in pre-scheduled intervals, they will often infuriate a busy person who may consider auto responder mails as time-stealers.

Another downside of this strategy is the presence of unnecessary advertisements that distract the concentration of the reader. Marketers should remember that the email should not occupy more than 20% of the space in one's email as well as ads should be related with the goods or services promoted. Thus, images not associated with the product usually create a bad impression for the buyer.

How to provide engaging emails for potential customers?

Instead of being exasperated by numerous and unwanted emails, Internet marketers should be creative and clever enough to draw promising clients by giving pertinent but quick information such as how-to's, expert opinions, balanced humor or entertainment. Furthermore, they may opt to grant special deals and affiliate promotions that will entice their target market to buy their products. They may opt to provide URLs in the mail so that the reader may know more about the product and enhance the possibility to draw customer's attention.

About the Author

Topi is a freelance writer with experience more than 4 years. He has been writing online for several websites, especially in finance, health, pets, parenting, internet marketing, and coffee related topics. He also owned iced coffee maker as his online shop business.