Improve Your Search Engine Ranking With SEO   by Ade Lewis

in Search Engines / SE Optimization    (submitted 2011-09-26)

When people are searching for information through search engines (SE's) like Google, they are served with a list of search results resulting from the words or phrases they use. If your website gets to the top of SE results, research and testing has shown that your site will receive more hits than others lower in the list. The technique of web marketing known as (SEO) Search Engine Optimisation is the best way to reach the highest SE results. To keep up with your competitors SEO is a very useful tool which significantly increases the quantity of hits your site receives.

Search engines are becoming increasingly influential as the internet grows and expands reaching ever greater numbers of users. If growth, expansion and profits are what your business is after then SEO can help to achieve this through gaining you a much wider consumer/client base. SEO as a way of web marketing, is in lots of ways is even more successful than print, television and radio, due to its infinite global market. The costs involved with traditional forms of advertising are usually limited to large company's alone. However this is not the case with SEO which offers a low cost alternative.

SE's process your search entry then provide results in order of their perceived relevance. There are variations in the way that the different SE's work which means that the exact same search term, entered into different engines will provide slightly different results. All SE's use algorithms to gauge the importance and relevance of a site, to your entered search term. Many elements including how old the site is, its contents and number of inbound links it has are weighed up. Search engines reassess their algorithms occasionally to improve the speed and efficiency of the results they can deliver. Regardless of the occasional changes they make to algorithms, priority is always made to offering the most interesting and relevant experience possible.

Spiders, robots or crawlers are the names that refer to software used by SE's to crawl through web pages, explore content and send it back to the search engines where it is processed. All content is indexed according to the SE algorithm and is then stored in databases ready to be served as search results. When a user enters a search, the relevant SE will retrieve the most relevant information from its database prior to serving it as a list of results.

Within SEO, part of the role of a specialist search engine optimiser is to identify which search terms are the ones most commonly used by those with an interest in the services or products that a particular website offers. Once the most relevant keywords have been established, they can be placed in the most important positions in your websites pages. Your websites SE ranking and lucrativeness is likely to be successfully boosted with this technique

The links that point to a site are vital in achieving top SE rankings. Search engines place great importance on the quantity of inbound links there are to a site. An inbound link is a bit like a vote or recommendation. The quantity of inbound links will indicate to the SE's that a site is important or great quality. Also, factors such as the age of the website and quantity of pages it has can increase a site's ranking.

About the Author

My name is Ade Lewis and I am an SEO Consultant providing a wide range of SEO services from fixed price SEO packages through to high level SEO consultant services. I can offer you help and advice to get your website ranking in the top Google organic search engine listings. No matter how large or small your business is, or at what stage of development your online business presence is you will benefit from having an SEO Expert on-board. I can help you succeed in gaining higher search engine rankings.