Making the Case for LED Signs   by Will Alfaro

in Advertising    (submitted 2012-02-10)

The neon sign has, for years, been the primary way for small businesses to get their name out to the person on the street who may be looking for exactly what the business has to offer. Individualized LED signs, though, have begun to make their mark on the market. For small businesses, the LED open sign is a great way to advertise, because the costs of operating such a sign are much lower than a traditional neon sign.

A custom LED sign in the window may appear to cost a lot more than the typical neon sign, but this does not factor in the long term cost benefits that such a sign can provide. However, through the energy efficiency of the LED technology, such a sign will easily pay for itself in ease of use and overall savings.

The advertising benefits of using an open sign can really add up when you factor in the boost in customer traffic and awareness that such a sign can promote. Compared to a neon sign, and LED open sign can make your company a lot more money; we'll take a look at the reasons why below.

The energy efficiency of an LED open sign is miles above that of a neon sign, which requires frequent gas replacements to stay in working order. Though an LED sign will eventually die out, this will not happen for over 100,000 hours (that's nearly sixteen years of continual use!) of making your company stand out. The energy efficiency extends to actual energy consumption, too, where the LED lighting has a tenfold decrease in consumption over neon lights. This adds up to big savings for you when the monthly electric bill arrives.

The visual power of the LED open sign is also a step up from neon, because the LED technology can handle commands for simple animations to be incorporated into the sign. The human eye is naturally drawn to movement, so an LED open sign is a perfect way to take advantage of natural human instinct to increase your business.

While neon signs are built to display one message for the entirety of their existence, an LED display features much more flexibility. You'll be able to advertise new specials, announce promotions, or even display a time or date at whim. If you have a sudden sale or a special deal that will last only a short while, you can still use your sign to tell all your customers. The LED sign will be perfect for selling your brand, and your brand only.

You'll be saving not only money, but space, too, with the purchase of an LED sign. For those companies who need to promote and advertise using a space that they have to pay for, the smaller size of led signs is a godsend.

Thanks to its cost-effectiveness, excellent display technology, and more, scrolling led signs is the way to go for small businesses.

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LED Signs