Mobile Marketing: Tips And Tricks For Beginners   by Jens Holvoet

in Marketing / Marketing Tips    (submitted 2012-02-05)

Are you interested in learning about mobile marketing and how it can help your business? Is there a marketing plan you have in place? Would you like to improve your current one? Check whether your current plan is helping your business improve. If you don't know what you're doing, it could be making things worse. Are you positive your plan is being applied properly? If you're admittedly new to mobile marketing, then read on for some valuable tips.

Take the extra time to make sure your mobile messaging program works correctly. Your efforts will be wasted if customers have problems viewing your content properly. If this task will be a great burden, see if you can enlist the assistance of friends, co-workers and family to test the various components of your mobile website their their device.

Try using Multimedia Messaging Service for sending out coupons for new prospects or to reward the old ones. You can include certain promotional codes with the coupons that you send out. A tracking code can be used for linking a web site to these promotional codes. Both coupons and promotional codes are wonderful ways to reward your customers and attract new customers.

See to it that your customers can see your mobile marketing advertisements on all platforms. They should display correctly for mobile platforms like the iPhone, Android and Blackberry operating systems. It's going to be a lot easier for you to use a simplified message, rather than trying to make a custom message work across all platforms. Keeping it simple is what you should strive for in mobile marketing.

Start a picture-to-screen campaign. This type of campaign requires customers to take a picture and send it to you. Customers are then able to send their photographs using a code and have the photos posted onto digital screens. The photos that are received can be shown on a television monitor or digital billboards.

Creating your own mobile app that provides real value to customers in your niche can really boost your sales. Applications that give helpful tips and information are very popular. In an app, you can include a link to your product, services, or website. If applicable, consider selling the app for a small amount for an additional revenue stream.

Investigate your target market. Before you make assumptions and put a lot of money into mobile marketing efforts, make sure you analyze your audience and their preferences. Are they primarily computer users or mobile device users? Do they tend to use one operating system platform more than another? Take the time to learn about your customers, and you will better be able to connect with them.

When incorporating SMS in your marketing plan, allow your customers to opt-in, and give honest information about the quantity and regularity of texts you will be sending. Without controlled usage and monitoring, SMS will have a negative result with mobile clients. Some users feel that SMS is too invasive into their personal comfort and space. So make sure you opt customers into receiving your SMS marketing and stand by a maximum amount of texts you will ever send in a month. This honesty will go a long way to building trust in your brand.

Mobile marketing is an excellent method of gaining additional customers. However, you should ensure that the campaign you use for your mobile marketing attempts are able to work on various platforms. If not, you risk losing customers due to technical problems.

Implement dedicated short code into your mobile marketing program. This will cost you more but serve you better in protecting your brand. Dedicated short code is also legally protected, so the chances of someone stealing yours are slim.

You can use your existing mobile subscription list to make major sales events more profitable by texting a reminder message a few hours before an event begins. Refrain from sending messages in the depths of the night, though! This will remind your customers that you have something big going on that they should check out.

Are you more informed when it comes to mobile marketing? Do you have a new plan or a better plan now? Can you now use things that work with your business? Do you know how to properly apply your plan? With any luck, the tips above should have created better answers.

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About the Author

Jens Holvoet is a multilingual (English, Dutch, French and German) entrepreneur who has built several successful online marketing businesses. His knowledge of online marketing strategies has definitely helped many people to achieve the lifestyle they were dreaming of.