SEO 101: All About Off Page SEO   by Peter Watson

in Computers    (submitted 2010-03-04)

There is nowhere else to go in our computer crazy world. The modern age that we are in revolves around the computer and the power of the Internet. Everything is available and can be accesses online. In the filed of online marketing, off page SEO is one of the basics that have to be learned about.

This is a very important element of the whole search engine optimisation services. It involves the different activities that the optimization expert has to maintain off of one's web pages in order to assure an increase in website traffic and to maintain that increase. Basically, this is the term given to text and inbound linking that connects the site with that of other web pages.

This part of SEO is highly impossible to completely control, but it surely does work for the website's benefit. About 100 million web pages exist about the most common topics in the Internet. This is quite a large database to conquer. Hence, there is a movement among search engines as they start to consider certain off page factors in setting the level of relevance for each and every result a search results to.

Off page factors are called inbound links in the SEO vocabulary. It can be likened to a popularity contest wherein the search engines take into consideration the number of other websites that have visited and linked themselves to one's site.

Although SEO techniques have nothing bad in mind, there are possibilities of the site ending up either getting banned or penalized. Some off page SEO techniques simply have to be avoided in order to keep away from undesirable results. Here are the most common ones.

• Search engines do not like directories and services that give links that are actually unedited and unverified. One should not use Free-For-All link directories, Link Farms and the likes. They are simply not preferred by the search engines that do the choosing.


• Too much cross linking of one's site can lead to penalties. It is natural to cross link different sites for the purpose of serving useful information for online visitors but overdoing it is not necessary anymore.
• Spamming is a big no. Inserting the site URL links in blogs, guest books and feedback page can get in the way of the different processes that take place in the said sites unless there is a need to do so. Such acts deserve certain forms of penalties as well such as getting banned.

The off page SEO element in the whole SEO process is as important as its on page counterpart. There is enough emphasis being placed on the equal roles that both have in the completion of the goal at hand. They work together in order to reach the preferred position in the search engine placement and ranking.

A thorough assessment of the link structure is a must in the process. There should also be an effective linking management system that works as a part of the SEO service being provided. The whole task is manageable for anyone who is interested who is interested enough to learn about it. For those who do not have the time or motivation to do so, it helps to let an expert do it for you.

About the Author

For more information about search engine optimisation Penrith please visit www.ProminentPosition.com.au.