Sales Video Marketing- Creating your Script   by Ivan Andrianko

in Business / Presentation    (submitted 2011-12-16)

By now you probably have heard about the general attitude that online consumers have towards video, and how it is much more effective on the general population than anything else you can through at them.

That being said, competition in the sales video marketing scene is starting to rise, and naturally you will have to out do your competitors in terms of how easy you video is on the average consumer.

But before you understand what makes a good video, you have to master the foundation behind marketing video, which is copy-writing.

Copy-writing is a process that requires simplification, and the rules that apply, often contradict what you might initially perceive as the most reasonable way to go about it.

When creating a sales video script, there are three aspects that will ultimately judge your final product.

• How easy it is to understand
  
• How much time it takes
  
• How well you keep focus on your main point

Common Problem

The main difficulty that people have with writing a script is letting go of a lot of the information that they would like to tell their viewers.

You obviously want to everyone to know all the details of what makes your product or service so great, but there is a limit. Past a certain point, you will be losing interest, and you video will lose it "punch".

Follow the criteria listed below and run it through your script.

1. Do you use simple words

Get into the habit of explaining yourself with in as simple of a form as possible. When you use lengthy wording to express yourself, you are most likely doing this through your whole script.

Check and make sure that you're using the most basic synonyms for all your words.

2. Are you limiting the time to use to explain each point. (1-2 sentences per point)

This really comes down to getting as much good information into a short time frame as possible. You want to keep surprising them throughout the script.

When you stick to one point too long, it begins to stale. Even though you might have exactly the same amount of good points in a 3 minute video, condensing everything into 1 minute will make it all the more powerful.

3. How much explanation are you putting into your points.

The first thing that comes to mind is that your explanation will be too vague, and going back to the fact that your probably excited to tell your audience as much as possible, you will often critic yourself into thinking: "That's not enough information, they won't understand"

The truth is that as long as you mention the benefits without going into detail, this is incentive to find out more.

This is something you want, as it will lead them into your hands. Just link your service to the benefits without going too much into details. 1-2 sentences is just enough to make a point, you don't have to break down exactly why it works, just give them a general idea.

Once you've created your Sales Video script, make sure that you double-check and really question whether you've made everything as short and sweet as possible. Keep your video under 3 minutes and no more. This time-frame has proven to be the most effective on consumers, and that's really what your after.

About the Author

Ivan Andrianko is an Expert in the field of design and Sales Video Production. Visit http://landingpagedesignshop.com/sales-video to find out how you can increase conversions over night with the right designer working on your project.