Social media marketing is changing into what it does not have to...   by Arifa Raj

in Marketing / Social Marketing    (submitted 2011-09-06)

Social Media Marketing has lost its way and is actually moving away from its original to some other objective. It started as a tool in it itself to promote businesses on web, but eventually it is losing its primary approach of interacting with the market; building up business on while pushing its products and services.

Before launching up into the Social Media Marketing bandwagon companies need to develop a strategy of how to start up, the engagement process, and monitoring activity and ROI measurement out of which content creation is the main activity.

But what I have found these days is many companies or even personnel's hire up a consulting firm for promotion whether it's a website or a personal account of a Chief Executive of a company. Content creation has altogether taken the form of copy pasting article links and distributing it to various social networking sites on web.

It is a very essential aspect which is known as content creation; doesn't always means duplicating other articles and publishing it in your name. Isn't it is something you give or produce from your side for the betterment of your web and your customers as well.
Some others have involved in the activity to bolster about themselves here and there on the web or posting their referral web links on social networking sites irrespective of whether it is relevant to their industry or not.

Many businesses start their own forums to gather customer reviews, but many a times it has found out that their own employees are helping them in generating reviews.

Social Media; the name in itself reflects that it is something to be social and to engage with the common people in order to measure their perception towards the company's brands which will helps in developing products featuring consumer specifications that ultimately fulfills the purpose of both entities.

Of course; I am not against web promotion but can we take the pain and identify the right media channels and boost our content as well as appreciating others also for their work which offcourse helps in building good business relations.

Arifa Raj

The author is a business researcher with CheckBuzz, a social media monitoring company.

About CheckBuzz : A Social Media Monitoring Company, which tells brands/corporates what bloggers, journalists, powerful consumers, or even ordinary people are saying about them. Having a healthy experience of 3+ years, this company gives its solutions on Social media consulting, Social media marketing and Social media monitoring.
For any inquiries, please feel free to write our team: info@checkbuzz.com

About the Author

Arifa Raj

The author is a business researcher with CheckBuzz, a social media monitoring company.

About CheckBuzz : A Social Media Monitoring Company, which tells brands/corporates what bloggers, journalists, powerful consumers, or even ordinary people are saying about them. Having a healthy experience of 3+ years, this company gives its solutions on Social media consulting, Social media marketing and Social media monitoring.
For any inquiries, please feel free to write our team: info@checkbuzz.com