Toyota of Glendale Makes Top Ten of Best in Filipino American Business   by Adam Garcia

In the Top Ten of the "Best of Filipino American Business" is Toyota of Glendale, located on the Brand Boulevard of Cars in Glendale, California. Celebrating its twelfth year in the service of the Filipino community, the dealership is fondly known by Filipino in Los Angeles as "The Filipino Store".

It's a business with an obvious fondness and friendliness toward Filipinos, and a reputation for working hard on behalf of customers to overcome challenges by tailor-making deals for their lifestyles and budgets. Since 1998, the dealership has been passionate about reaching out to the Filipino American community in Los Angeles, meeting their unique car buying needs through a consultative approach to car sales and continuing that relationship beyond the sales transaction, through the full term of ownership.

The Los Angeles metro is home to over 600,000 Filipino Americans according to the 2000 census, and it’s a population that is estimated to have grown significantly in this past decade. Over the years, Toyota of Glendale has demonstrated its commitment to the Filipino community. The company has continually forged and maintained partnerships with local Filipino businesses, organizations and associations, and has supported many civic initiatives, fundraisers, concerts, events, community expos and many more.

As a business, the dealership responded to the burgeoning Filipino consumer base and their car buying needs by creating a different kind of Filipino Department to best serve its Filipino customers. Liza Avisado and Edwin Yu head up the department. Liza and Edwin are career Toyota sales and leasing professionals, having sold the brand exclusively since the beginning of their careers in auto sales in the mid-90s. Exceptional product knowledge, professionalism and a broad knowledge of each aspect of the car buying process enhances Edwin and Liza’s ability to assist customers with every aspect of the car buying process. And in an industry where car sales persons jump from brand to brand and from dealer to dealer, Liza and Edwin have remained constant. Such is their confidence in the Toyota brand.

The department's mandate is to meet and exceed customer expectations by providing excellent customer service. It's a mandate Liza and Edwin (and the entire dealership) take to heart. This year, for the second consecutive year, the dealer was honored by Toyota Motor Sales USA with the 2010 President's Award for excellence in Sales and Service, an award given only to the most distinguished Toyota dealers who have demonstrated its commitment to and track record for customer satisfaction.

Toyota of Glendale is located on the Brand Boulevard of Cars in Glendale, California. The Filipino Department may be reached directly by calling 866.522.5154.