Uncover More About Betsey Johnson Swimwear   by Ben Pate

in Shopping / Fashion Style    (submitted 2011-01-27)

Introduced in 2003, Betsey Johnson Bathing Suits is one of a portfolio of products that also includes clothing, handbags, lingerie, fragrances and shoes which form the Betsey Johnson brand as we know it. Located throughout the USA, Europe and Asia, the brand operates sixty six specialty retail boutiques. More than two thousand better department stores worldwide now stock and distribute its products.

Betsey Johnson has become renowned for her feminine, unique and fun designs throughout her collections, including her swimwear line. The brand has become known for its whimsical use of embellishments and detailing, fabulous fits, sexy silhouettes and bright flashes of color. Influences from iconic images of fifties pin up girls and rock chicks, plus inspiration from a love of costumes are all reflected in the creations from this designer.

Finding the perfect swimsuit is not an easy task, and just any swim suit will suffice. Whether you want to highlight your trim waist, your toned legs or arms, or complement your glowing skin, there will be a piece in this collection that can achieve just that and more. Regardless of whether you have a perfect figure, this swimwear has been designed to show off your best features to maximum effect.

Bright color splashes, original prints and elaborate trims and embellishments are combined to create eye catching and unique pieces each season. This collection is noticeable and attention grabbing and not one for those who are shy. With a range of cuts and suit styles each season, customers can choose from a vast selection.

Standard swimwear ranges usually include basic bikini and swimsuit shapes that contain bulky padding and use drab colors but this collection is very different. The designs are cut on the short side and can be quite revealing but flattering at the same time, without adding nonexistent pounds to your figure. Black is used extensively in the collection, but flashes of bright color and clever quirky details keep it looking fresh rather than boring.

The range of suit styles include more traditional one and two piece suits as well as short skirted, strapless and string tied styles, plus cover up dresses and tops. Flirtatious and playful names are given to each design in the collection reflecting the personality of the designer accurately. Whimsical monikers include At The Hop, Cheeky Peaky, Patty Cakes and Black Magic, with the newest pieces being entitled Rose Parade and Cosmic Kitty.

From sunbathing on the beach, to poolside parties to taking promenade strolls, the pieces in the collection can be worn in a variety of situations. Due to their eye catching and unusual designs, they could also be used in promotional work and photo shoots. Some designs could even be confused with lingerie due to their sexy bedroom appeal.

About the Author

Betsey Johnson Swimwear 2011 is a collection that is not for the faint hearted, with each piece being cut in a style that is flattering to the body and highlighting its best features. With its bold use of color, print and embellishments, the collection remains flirty, playful and feminine. Investing in a swimwear from this collection would definitely be worth it.