Want To Try A Different Advertising Platform? Use Social Media Marketing!   by Jens Holvoet

in Marketing / Social Marketing    (submitted 2012-01-29)

Social networking is a revolutionary way for folks to interact online. Social media can work for you if you need to promote a product, brand, or anything else. It is now easier than ever to make contact with potential new customers and stay in touch with existing ones. Check out the tips below for great ideas for marketing through social media.

A Twitter username that is easy to remember and that has to do with the product you are offering is beneficial. You can unintentionally push your potential customers to a competitor by using a handle that is overly involved, or uses long numbers.

A great way to increase your sales is to run a contest on a site such as Facebook. Customers enjoy the chance to win something for nothing. Contests can get people excited to visit your site, while still learning about your product. Contests draw an audience that is eager to learn as much as they can on your latest products and offerings because they are hopeful they will win.

Investigate the possibility of creating a Facebook game. Take advantage of the popularity of games on Facebook by developing an interesting game that showcases your product or service. Exciting games that catch the attention of the viral news media can garner a lot of attention for your business. Think about having a professional designer create a game for your business.

It is important that site visitors can easily subscribe to you via social media sites. A large percentage of your customers are likely to spend time on their favorite social media sites daily. Therefore, it is in your best interest to offer them quick and easy access to fresh content.

If you want to further power your social media marketing, connect your blog with LinkedIn. When your blog has the LinkedIn share button, any good content you provide can get spread by your readers, giving you free expansion of your online presence. Your followers can use that button to encourage others they know to read your blog, as well. 100 million users on LinkedIn who might potentially share your blog with their friends translates into a lot of potential profit for you.

Stay humble! No matter how large or small your company may be, readers will be turned off by arrogance or boastfulness, and they will be vocal. Make sure you construct your posts so that they acknowledge your followers' importance. At the end of the day, your customers are really the deciding factor as to the ultimate success of your business.

Your tweets should have quality content that appeals to your followers. Be sure to tweet tips and helpful suggestions to help promote your business. By mixing these tweets in with those that boldly promote your business, your followers are more likely to stay interested in your tweets.

Nearly every business has something to gain from effectively using social media marketing today. Use the strategies included here, and get acclimated to social media. Once you see the positive results of your efforts, you will want to explore this area even more. Use social media marketing to catapult your business to the next level.

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About the Author

Jens Holvoet is a multilingual (English, Dutch, French and German) entrepreneur who has built several successful online marketing businesses. His knowledge of online marketing strategies has definitely helped many people to achieve the lifestyle they were dreaming of.