What Call Tracking Services Really Do   by TrackEveryAd.com

in Marketing / Marketing Tips    (submitted 2012-02-08)

Small businesses rely on different advertising mediums, such as television, Internet and radio to drive business. Some advertising methods may work while others may turn out to be just a waste of time and money. So how do you know which advertising methods are effective and are actually benefiting your small business? And what is the best way to ensure your ad tracking efforts are accurate? The answer is simple: call tracking services. These services make it much easier for you to measure advertising efforts that produce the greatest return for your advertising dollars.


Call tracking services allow you to select as many local or toll-free numbers for the United States and Canada as needed from a huge inventory. Use unique phone numbers in your ads and start tracking ads that result in phone calls. Ensure you are making the most of your advertising dollars with call tracking services.


After you select your call tracking numbers, you can them forward to any number you choose. Send all calls to your existing customer service phone number, or send calls to specific sales people based vertical market segment, geographic territory, etc. You can also set up schedules for calls to forward to specific numbers during certain dates and times, which is great for holiday schedules, after-hours phone calls and shift changes among your employees.


Most ad tracking software is often over-priced, difficult to interpret, and often does not account for offline ad tracking. Call tracking is inexpensive and makes ad tracking simple. It's as easy as placing a unique phone number in every advertisement. You can even choose vanity numbers, which may spell out memorable words and are easier for your potential customers to remember.


Call reporting allows you to effortlessly analyze your call data, so there is no guess work. Analyze your call metrics through easy-to-use online account interface, which allows you to view the usage for each of your advertising phone numbers. Call reporting displays for you exactly who called which of your unique advertising numbers, when they called, and how the long call lasted. These can be viewed online, downloaded, or automatically emailed.


Now you know how call tracking systems work, but how does this equate to ad tracking? By assigning each hosted phone number to a different advertisement, you can now instantly track your phone calls back to each advertisement. Simply put, the advertisements that generated the greatest number of calls were the most successful. Now you know where to invest your advertising dollars, so utilize unique phone numbers to effectively measure you advertisement efforts.

About the Author

At TrackEveryAd.com we believe in helping small businesses spend their advertising dollars more effectively. This philosophy has helped us maintain excellent relationships with our 15,000 customers. We have been providing ad tracking and other hosted communications services since 1990. We are fully compatible with Google Analytics and continually invest in the latest technology and only hire the best people. We provide quality services at affordable prices. All of our services come with an excellent online reporting package, a local or toll free number, and 24/7 friendly customer support. Our services are reliable, innovative, and packed with features. We can help you track every advertising dollar you spend, allowing you to save money and increase revenue. Please visit TrackEveryAd.com for more information.