What the Future Might Hold for SEO   by Sean Califf

in Website Promotion    (submitted 2012-02-05)

SEO is an ever changing business where what works one month might not the next and possible hurt your site in the not too distant future. This is why SEO experts need to always know everything they can about what people and search engines are looking for and how to supply it. When working on SEO the most important aspect is to optimize for people, not just search engines. With the way people's live and therefore search engines algorithms change we have comprised a list of how we believe SEO will need to adapt in the near future.

-Bing will have a slight increase in use but still remain less than 20% of searches to Googles 80+%

Bing and Yahoo together have roughly 30% of the market for searches in the US while Google maintains a steady 65%. Bing does show some promise with long tail queries and should see a slight increase in the number of users in the near future.

-SEO without Social Media will become a thing of the past

SEO and Social Media Marketing have known each other for year. Similar to the way SEO without link building faded away in 2000 it looks as if SEO without social media ties will be the next to go. Not only is the social media content making their way into the ranking algorithms, but it is also becoming a dominating force for sharing and discovering for its users. Link building will remain strong for some time but it appears that those who are not using Social Media for SEO purposes are riding the wave until it crashes.

-Google SEO and Google+ could be a near necessity

Google has started to add Google+ brand pages in search results, they have also made Google+ circles and +1s visible in their SERPs. It appears as if they are trying to tie the two together to not only boost usage of their social network, but also work with the previous statement of tying together social, ranking and visibility (non-spam) together.

-Keyword 'Not Provided' Will Rise to 25+% of Google Searches

Google has made a statement that missing keyword data will stay below the double digits, However a lot of people remain skeptical about this claim in that they have been working hard to adopt Android, Google+ and other Apps and Gmail into the mainstream which will most certainly increase the percentage of not provided searches. All we can do is wish that this utilization of not provided data will roll back, unfortunately that doesn't appear to be the case.

These are just a few studies of what is believed to come in the future of SEO. With Social Media Marketing and Search Engine Optimization becoming more intertwined it will provide an interesting playing ground for the SEO service providers in the future. I'm sure just as they did before, they will adapt with the ever-changing, ever-growing world of internet marketing solutions and business.

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