When You Select To Go "All In" And Not A Second Ahead Is When Your Discovery Comes   by Als Turn

in Marketing    (submitted 2011-07-31)

In the book, "Emotional Intelligence," there is a graphic example of the power of being over philosophy that has made a huge significance on me, and it is at the heart of what it takes to attain good outcome in business.
The story is told of a parent who, being unable to swim, witnesses their child battling for their life out in the midst of a body of water. Under normal condition of things, this parent would not enter any big bodies of water because of the agitation of drowning; but the stakes have been raised.
Their child's life is on the line, and the fear of their own demise takes a back seat to that of their child, and they jump into the water. Certainly this is an illogical decision, but you have to grab the point of the story:
That parent was subjectively Altered to do something that they differently would NEVER do.
My question to you today is what is it that you want to accomplish so badly that you would be willing to sacrifice your life to get? I'm not talking about your life in a literal ability, but I'm talking about that thing that motivates you so much that it moves you to mourning, or makes you feel like your life would have been a waste if you didn't bring about it.
When I look into the eyes of someone who says that they can't achieve something because of time, money, blessing, age, gender, race, skills, etc., I know I'm looking at someone who has yet to find that place of love on the inside. Whatever they're trying to get to the top has taken residence in their HEAD and not in their HEART. Until they can make that "relocation" they will never accomplish the greatness that resides in them.
Is your dream in your head, or in your heart? To accomplish at a high level, you have to be sold out from the heart out. There is no other way.
Let me share a quote that embodies the point I'm trying to make, and hopefully if you're laboring to find your love you will stop and take a tranquil minute to diagnose absolutely why you're doing what you're doing. If it's for money, houses, cars, vacations, prestige, and all the trappings of this world, then I hate to delude you, but you haven't really found your craving. These things are worth having, but when it gets hard and you don't know if you're going to make it, these things will NOT move you to continue. It's not until you can identify that core purpose that you will truly do whatever it takes.
As you read this quote, think about your reason/purpose for building your business and ask yourself if you feel this way about it. Les Brown said it this way about your dream:
"If you want a thing bad enough to go out and fight for it, to work day and night for it, to give up your time, your peace, and your sleep for it. If all that you dream and scheme is about it, and life seems useless and worthless without it. If you'll gladly sweat for it, and fret for it, and plan for it, and lose all your terror of the opposition for it. If you'll simply go after that thing that you want with all of your capacity, strength and sagacity; faith, hope, confidence, and stern pertinacity. If neither cold, poverty, famine or gaunt, sickness and pain; a body or brain can't keep away from that thing that you want. If in darkness and grim you beseech and beset it, with the help of God, you'll get it."
'If the dream is big enough, the facts dont count. <http://www.alfredturner.com/prospect/>

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