Why Quality Click Through Rates On Your Ads Are More Profitable Than Quanity Clicks   by Veda Horner

in Marketing / Marketing Tips    (submitted 2012-02-05)

The purpose of an ad is to get the right person to click on it for the sale. So how do you write that successful ad? The ad creates the interest while your capture page convinces them to buy.

Listed below are the people you want to avoid:
1. tire kickers
2. time wasters with lots of questions but never take action
3. people looking for freebies

You want the customers who know what you are offering and are genuinely interested in learning more. The goal is not to get as many customers to your capture page as possible but to get that small targeted group who want what you are offering and will take action.You get fewer clicks but more profitable ones.
It is also important that the message in your ad is congruent with the message on your landing page. What you don't want are people clicking on your ad going to your capture and becoming lost. As an example you are selling yellow socks in your ad but once they reach your capture page you only mention red socks. You do not want a disconnect between the message on your ad to the one on your landing page.

So what should a successful ad and capture page have:
1. A headline that grabs their attention, How to, Finally, What would
2. Ad body that clearly states the offer. What are you offering.
3. Qualifies them. What is expected of them
4. That is truthful. You want a satisfied customer who will spread the word about your product or service and how it has helped them.
5. Talks about the benefits of buying or joining. What they get for taking action.
6. Has a clear call to action as in "click here" if you want more information.
7. Your message from ad to capture page is congruent.

Copy writing skills are essential in creating both your ad and capture page. You also need to know who your perfect customer is. You need to know their problems and pain and that you can offer them the solution. A good resource for learning how to write good ad copy is Dan Kennedy's The Ultimate Sales Letter.

In summary the purpose of your ad is to find that right person who is looking for what you are offering. No matter if it a product, service or information. Fewer high quality clicks are certainly more profitable than a large number of low quality ones from people just surfing the internet for something to do.

About the Author

I started my online business in 2010. I am a home business consultant/entrepreneur. If you find the information in this article of value visit my blog at http://www.vedahorner.com and there you will find more valuable marketing strategies.