Owen Richason IV
Website: http://smartevos.com
Owen Richason is a freelance writer and social media promoter. He is a former business writer for “Tampa Bay Business and Financier”. His work has appeared in the Houston Chronicle, on Business.com, AOL and numerous other blogs and websites.
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5 SEO Copywriting Essentials
Submitted by Owen Richason IV on 2012-01-23 (2 views)
Many people are confused about search engine optimization. And it's little wonder why. The Internet is packed with information about SEO techniques. Some agree, some contradict and others seem to do both. There's a few reasons for the wide array of information. One is search engines change their algorithms. Another ... Read more (516 words)
Why Your Retail Shop Needs a Blog
Submitted by Owen Richason IV on 2012-01-16 (3 views)
Whether your selling widgets, wine, watches, knickknacks, outer wear, cellular phones or craft supplies, you need to keep your customers abreast of the latest and the greatest. In years past, retailers relied on circulars and newsletters. But websites and blogs have replaced printed hard copies and for good reason.Your Store ... Read more (407 words)
On-Page SEO and Off-Page SEO Explained
Submitted by Owen Richason IV on 2012-01-12 (2 views)
Search engine optimization occurs in two elements: on-site design and off-site campaigning. In the simplest terms, a website must be built with certain elements and then promoted on high-ranking websites and blogs. If a website has the proper on-page SEO, it will be indexed by search engines. But to get ... Read more (436 words)
Organic SEO Versus Pay Per Click Campaigns
Submitted by Owen Richason IV on 2012-01-09 (0 views)
Search engine metrics are dense. What's more is not a lot is actually known about the logistical inner workings. What those of us on the outside know is generalities, augmented through trial and error experimentation. To further complicate matters, search engines change their algorithms periodically. One such change occurred in ... Read more (552 words)
Getting Your Brand Noticed by Breaking the Rules
Submitted by Owen Richason IV on 2012-01-05 (7 views)
Everyone has heard the adage opposites attract. There's a reason opposites tend to come together. In physics, it's about two poles of differing charges. In romance, it is dissimilar personalities. It is also true in branding and marketing. Opposites tend to get attention. They are noticed because of their nonconformity. ... Read more (465 words)
How to Brand Yourself as a Freelancer
Submitted by Owen Richason IV on 2012-01-02 (2 views)
In today's world, media is ever present. Once static billboards have gone live, rotating advertisements. Cellular phones have become handheld media units, allowing users to stream video, share photos and exchange texts. With so much availability, building a brand has reached a dichotomy. The plethora makes it easy to access ... Read more (598 words)
How Much Should a Freelance Writer or Blogger Charge?
Submitted by Owen Richason IV on 2011-12-31 (5 views)
Those new to freelance writing and/or blogging are likely wondering what to charge for their work. Unfortunately, the answer is in a few parts. New writers will soon learn their rate is predetermined most of the time. That is, the publisher sets the rate for projects. Often, this is a ... Read more (710 words)
Freelance Writing: Finding Your Niche
Submitted by Owen Richason IV on 2011-12-29 (1 views)
Anyone new to freelance writing and/or blogging will find it is difficult to get paid work, especially under you own name. While there are several content brokerage services on the Internet that connect publishers with writers, the field of candidates is often large. So large that you must either bid ... Read more (424 words)
Blogging: Original Images as Important as Original Content?
Submitted by Owen Richason IV on 2011-12-26 (1 views)
Yes. The answer to the title's question is an affirmative. When search engines crawl through a new blog post, it too sees the image for its description, not necessarily its appearance. What an image is named, in particular, what it is coded with alt text or alt tag is quite ... Read more (491 words)
Benefits of a Real Estate Blog
Submitted by Owen Richason IV on 2011-12-22 (1 views)
You've got your license and office space. You've got access to the MLS and enough business cards to hand out to ever buyer and seller over three counties. You've even put up a nifty website, sprung for magnetic car placards and plunked down cash for some bus stop bench adverts ... Read more (411 words)

